While standing on the cusp of retirement at the close of the fall 2018 semester, College of Business (COB) Associate Dean for Academic Programs and Curriculum Timothy Longfellow expressed appreciation for those who helped to make the last three decades a meaningful and fulfilling experience.
Illinois State University is the only public institution in the state to offer an undergraduate program in business education. Beginning next fall, Redbird graduate students can pursue a master’s degree in the field as well.
Attending Dreamforce 2018 was a unique and memorable experience. Our team Operation Ohana, consisting of Alyssa Ream, Rachel Ream, and Ashely Weihe, won the trip after competing against more than 50 teams in the Trailhead for Students Dreamforce Case Competition.
Distinguished Professor of Marketing Steven Taylor, an internationally recognized scholar of service marketing research, will examine how marketing theory and research have changed over the last two-and-a-half decades.
Students and groups engaged in helping the community were honored last spring at the third annual Civic Engagement Celebration.
According to the National Association of Colleges and Employers, there are specific skills employers seek, in addition to academic knowledge or experiences. Identify these transferable skills and learn how to develop them as a Redbird.
It made no sense to Peter Foreman that wineries would partner with their rivals, sending customers down the road, crowding onto the same website, and planning wine and cheese events together.
Illinois State Marketing Professor Aysen Bakir talks about her research into the billion dollar business of children’s advertising in this Redbird Scholar Q&A.
A new program is giving Illinois State students an opportunity to get a head start on their careers while helping the community.
Hosting a regional sales competition has long been a goal of the Professional Sales Institute at Illinois State University, and this spring that dream is becoming a reality.
